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A successful businessman, consultant, venture capitalist, the founder of Credo Ventures, and you might also recognize him from Den D, where he stars as a private investor. He’s also the co-founder of a web application development company, a traditional mobile and marketing company, and a startup incubator.
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He's been with Kaspen since 2007 (so the true opposite of a "digital nomad" :)). He joined as an account manager, and afterwards became an account director and planner. He's been a partner since 2015 and is head of the agency, together with Slavo Marušinec. He spent seven months in 2014 as a planner in Jung von Matt in Berlin and the Swedish Forsman & Bodenfors. In the past, he's been responsible for brands like Budweiser Budvar (Pardál and Budweiser Budvar), IKEA, Kooperativa, Volkswagen,… More Jagermeister, and more. Kaspen is owned by its Czech management and founders with a minority held by Jung von Matt, one of the most creative independent European agencies. Kaspen has a long-term reputation as an agency, which primarily works with Czech brands. However, they don't reject global brands, as long as they are willing to communicate with in Czech with Czechs (i.e. not only in terms of language, but also their way of thinking). They love working with challenges since being second, third or seventh means there is no possibility to rest on their laurels. Kaspen believes that each campaign can be a small revolution and perhaps due to their strong combination of local strategic thinking and creativity as well, they have significantly contributed to the rebooting of brands like Kofola (from 2003-2013) and Budvar (since 2003). Less
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Guillaume joined Credo Ventures after obtaining his MBA from INSEAD. He first started his career with an internship at Goldman Sachs in the US, and then worked as a strategy consultant in Kaiser Associates' London office. Prior to obtaining his MBA, Guillaume also spent a year gaining experience in VC as an associate in newly established fund Athene Capital. Guillaume enjoys bouldering, kite surf, squash and board games.
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